My story

Hey,

I am Keren Cohen, a wife and mother of two beautiful boys (21 and 17) and a joyful 3-year-old baby girl.

I have worn many hats throughout my life, gaining diverse experiences that have shaped who I am today. However, sports, being active, and living a healthy lifestyle were passions of mine till I fell in love with strength training and pursued my certification.

I was committed to being strong and healthy, trying various training methods such as yoga, running, cycling, boxing, CrossFit, Pilates, rock climbing, and even dancing. I collected notes along the way and continued to search for data and nutrition on real-life results.

That passion led me to the realization that helping is my mission, to push others to achieve their goals, and over the years, I’ve trained many clients of all ages, young and elderly.

My journey started in a backyard and grew into a small garage studio, where I built a community of women who became like family.

After 12 years, my mom told me it was time to stop playing small and go bigger. She was right. I didn’t hesitate.

With my husband’s incredible help, we created the space I had always envisioned. Today, that vision lives in the heart of LA.

We’re here to push you, challenge you, and bring out a level of strength you didn’t know you had. This is a space for women who want more. More strength. More confidence. More discipline.

Back squats. Push-ups. Pull-ups. No shortcuts.

We build strong bodies and even stronger women.

Let’s get to work.